Even as the World Cup is less than a year away, FIFA is struggling to find firms willing to be partners, which is a reflection of how a 2015 corruption crisis continues to hurt the organisation.
P.C. : EA Sports
FIFA, the global governing body for football, ordinarily enjoys huge revenue streams — in the hundreds of millions of dollars — from sponsorship deals attached to the world’s mostwatched sporting event, the World Cup. But less than a year before the next edition of the tournament, the organisation is having trouble finding companies willing to be a partner.
The sport is more popular than ever. What is different this time is FIFA’s reputation. Continue reading